Our Mission

Weight loss – we’re on it.

With our 3.2.1. Plan and every product in our range, we’ve aimed to make weight loss as simple, safe, tasty and effective as possible.

It’s our mission to make SlimFast work for you.




Our Story

Back in 1977 in Long Beach, California, a charismatic pioneer by the name of S. Daniel Abraham had an idea for a product that would revolutionise the world of weight loss.

Dissatisfied with the health benefits of other dieting products available at the time, Daniel decided to create his own. He came up with a drink, high in protein and rich in essential minerals and vitamins, that when mixed with a little skimmed milk produced a nutritious meal. All he needed was a name… and when a close friend suggested ‘SlimFast’, the brand was born.

A key endorsement in the USA helped set SlimFast on the road to success. When Tommy Lasorda, a famous baseball manager, was challenged to lose weight by a teammate, he signed up to the SlimFast Plan and lost 30lbs in 3 months. Tommy went on to endorse ‘A shake for breakfast, a shake for lunch and a healthy dinner’ in the brand’s advertising. Overnight, sales skyrocketed – as did demand globally. SlimFast was suddenly a household name.

Today, join the masses that are saying, ‘Works for me’. Try the SlimFast Plan – 3 snacks, 2 meal replacements and 1 tasty 600 calorie dinner (800 calories for men).


Let’s make it work for you, too!



Our Team

All of us in our UK office here in Ascot, Berkshire, live and breathe the brand.

So, we understand what our customers want and need from the SlimFast Plan and all of our products. Our vision is to make SlimFast as simple, tasty and effective as it can possibly be – so that it becomes everyone’s first choice when it comes to losing weight.

We’re the #1 meal replacement brand in the UK and we want it to stay that way, so trust us; we’re passionate about making sure SlimFast works for you.

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